Limitless Lash Mascara

NEW

$29 USD ( value)

8,127 Reviews

Comparison of an eye with and without LIMITLESS LASH MASCARA on a close-up of the eyelashes.

Black dual-sided hair styling wand with text describing its features on a gray background

Black Mascara Brush with ILIA container. One Mini size mascara is pictured.

Black dual-sided hair styling wand with text on a gray background

Shade: After Midnight

Soft Black

Size: Full

0.27 oz / 8 g

Full

Mini

$29.00 One-time purchase

$26.10 Ships every

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Limitless length. Limitless lift. This award-winning clean mascara—now in a new brown shade—lengthens, lifts, and separates to take lashes beyond their limits. The long-wear formula glides on without clumping, then resists flaking and smudging for up to 12 hours. Use the unique dual-sided wand to customize your lash look—it works like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, it removes easily with warm water—no scrubbing or tugging needed. With 25,000+ 5-star reviews and 19 industry awards, it’s no wonder Limitless Lash is a cult favorite.

Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide). *Organic Ingredients. Ingrédients Organiques.

Ingredients are subject to change. This is the most up-to-date ingredient list, which may differ from product packaging.

2025

Best Clean Mascara

Allure's Readers' Choice Awards
2024

Readers' Choice Beauty Awards

Cosmopolitan
2024

Best Clean Mascara

Allure's Readers' Choice Awards
2023

Best Clean Mascara

Allure's Readers' Choice Awards
2023

Best Lengthening Mascara

Oprah Daily Editor's Choice
2022

Best Mascara

Organic Spa Beauty Awards
2022

Best Clean Mascara

Allure's Readers' Choice Awards
2022

Best Lengthening Mascara

NewBeauty Awards
2022

Best Mascara

Her Campus College Beauty Awards
2020

Best Clean Mascara

Allure's Readers' Choice Awards
2019

Best Clean Mascara

Allure's Best of Beauty
2019

Best Natural Mascara

Glamour Magazine

After Midnight After Midnight Soft Black

100%said it lifts, separates + defines lashes*

97%said it doesn’t smudge, flake, or crumble**

95%said lashes look longer*

91%said it nourishes + fortifies lashes***

In a clinical study of 42 people after 2 weeks (*) and immediately (***). In a 2-week study of 32 people (**).

Arginine + Biotin

Help strengthen + fortify for healthier-looking lashes.

Organic Shea Butter

Weightlessly conditions + adds a soft, flexible feel.

Ethically Sourced Beeswax

Nourishes + defines lashes without clumping.

Curl your Lashes

For extra lift, use an eyelash curler before applying.

Lift With the Short Side

Nestle the short bristles of the dual-sided wand into the base of lashes and glide upwards to lift and define.

Lengthen With the Long Side

Use the longer, comb-like side to lengthen and separate each lash.

Layer It On

Apply more coats for a bolder look.

Bright Start Retinol Alternative Eye Cream

Brighten, hydrate, smooth, and depuff eyes before makeup.
Super Serum Skin Tint SPF 40

Smooth onto skin for an all-over tint + mineral SPF.

Select Shade - $48
Eye Stylus Shadow Stick

Line, define, or cover lids with rich, long-lasting color.

Select Shade - $33
Limitless Lash Mascara - NEW

Limitless Lash Mascara

Glide through lashes to lengthen, lift, and separate.

Select Shade - $29

Why We Love It

The unique dual-sided wand takes Limitless Lash to the next level—the short side lifts + defines while the longer side lengthens + separates with precision.

Founder's Note

— Sasha

Clean inside and out with soap and hot water. A straw brush or clean mascara wand can help.
Cut off the wand with scissors and discard.
Remove the bottom label and the inner ring from the opening of the tube and discard.
Recycle the cap and tube via Pact. Download your free shipping label once you collect up to 10 empties.

Limitless Lash Mascara is safe for sensitive eyes and contact lens wearers. It’s also ophthalmologist-tested and formulated without fragrance.

Limitless Lash is clinically proven to resist flaking and smudging all day.

Limitless Lash isn’t a tubing mascara, but it removes easily with warm water just like one.

Limitless Lash rinses away easily with just warm water. You can also use The Cleanse Soft Foaming Cleanser or your regular cleanser.

For thicker, more volumized lashes, we love to layer Fullest Volumizing Mascara underneath Limitless Lash.

4.6

Rated 4.6 out of 5 stars

Based on 8,127 reviews

Reviews Summary

ILIA customers say this mascara lengthens and separates lashes beautifully with no clumping or flaking. Many appreciate how easily it washes off and that it stays put throughout the day. The dual-sided brush works well for most, though some find it confusing. Common feedback notes it feels gentle and lightweight. A few mention occasional smudging or clumping issues, and some wish for more dramatic volume.

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8,127 reviews

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Eileen B.
Verified Buyer
Reviewing
Limitless Lash Mascara
I recommend this product
Skin Type Combination
Skin Tone Neutral
Undertone Neutral
Eye Color Blue
Age Range 65+
Reviewed by An ILIA customer
Rated 5 out of 5 stars
8/14/26
Great mascara
My favourite mascara so far - no clumping, smooth application and the blue is a lovely colour.
Was this helpful?
Kelly S. M.
Verified Buyer
Reviewing
Limitless Lash Mascara
I recommend this product
Skin Type Dry
Skin Tone Warm
Undertone Neutral
Eye Color Green
Age Range 55-64
Reviewed by An ILIA customer
Rated 5 out of 5 stars
8/14/26
GREAT APPLICATOR!!
This is my favorite mascara now. The applicator is great. It catches every lash.
Was this helpful?
Sandra O.
Verified Buyer
Reviewing
Limitless Lash Mascara
I recommend this product
Skin Type Normal
Skin Tone Warm
Undertone Neutral
Eye Color Green
Age Range 65+
Reviewed by An ILIA customer
Rated 5 out of 5 stars
8/13/26
Love the brush
Nice brown mascara, natural looking.
Was this helpful?
Mpja v.
Verified Buyer
Reviewing
Limitless Lash Mascara
I recommend this product
Skin Type Dry
Skin Tone Warm
Undertone Warm
Eye Color Blue
Age Range 55-64
Reviewed by An ILIA customer
Rated 5 out of 5 stars
8/13/26
Fijn product
Hele fijne mascara
Was this helpful?
Mary V. B.
Verified Buyer
Reviewing
Limitless Lash Mascara
Skin Type Normal
Skin Tone Neutral
Undertone Warm
Eye Color Green
Age Range 55-64
Reviewed by An ILIA customer
Rated 3 out of 5 stars
8/13/26
Limitless lash mascara
The brush is too hard.. easily pokes my eyes
I do love the color but wish it had a softer brush
Was this helpful?

ILIA's Limitless Lash is an award-winning clean mascara that glides on without clumping, then resists flaking and smudging for up to 12 hours. The lengthening mascara’s unique dual-sided wand is designed to lift + define + separate lashes—delivering powerful lash care ingredients that nourish and strengthen like a lash serum.

Safe for sensitive eyes and contact lens wearers, it removes easily with warm water—no scrubbing or tugging needed. With two shades to choose from—a bold black mascara and a rich brown mascara—the makeup looks are limitless.

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